Did you know that on average a shopper goes past around 600 products per minute when in the supermarket, or one item for every tenth of a second? This is why marketing is a huge factor when it comes to the packaging of a product. Yet, everyone makes mistakes, even the marketing teams of certain companies. In this article, we’ve compiled some of the best packaging fails in the market, be it because of a small spelling mistake, or because the product inside the packages is not necessarily what is being advertised.
Choosing a design that will stand out on the shelves to their target customers is something that is of significant importance in terms of color and graphics. Tesco clearly did not stare long enough at their milk packaging because this design stands out on the shelves, but for all the wrong reasons.
What is intended to be as a jug of milk being poured out, we see something far more phallic on the packaging. We are just wondering how long it took the design team to notice.
Shrimp Flavored Drugs for Us
We are not sure that drug users really have a preference when it comes to the flavor of their cocaine, but shrimp flavored crack is really something that should not be sitting on supermarket shelves. Once again, the language barrier is not doing any favors to the company trying to sell this product, and a few extra pennies that may have been spent on language experts would have paid off.
Shrimp flavored crackers sound much better than crack.
Stop Horsing Around
Children just go mental for dolls and Barbie-like toys because they can get lost in said toys for hours on end pretending that they are adults just like the people they look up to the most. This packaging is nowhere near child appropriate. We understand the need for saving money on packaging and the element of space in a box can influence the way things are positioned.
In saying that, the Ken-style doll seems to be in a bit of an awkward position, but we don’t think kids will notice.
Now at first glance this blow up pool box seems to be promoting a good time between a mother and her two sons. If you don’t spot it straight away we don’t blame you, because it took us a couple of seconds to see what is happening.
Upon further inspection you can see that the female’s hand placement is incredibly inappropriate because of REALLY bad Photoshop skills on behalf of the design department. We have a feeling someone got in big trouble because of this.
Throw a Dog a Bone
Is this really a doggy toy or something else? Can you imagine rocking up to a friend’s house and seeing this toy sitting randomly on a counter or something would you really think of they are about to play with their dog or would your mind race to something a little racier? It’s a good thing this wishbone floats too so that it doesn’t get lost under the surface.
If you love this product, stick around to see some more packaging fails!
Anyone for Some High Pee?
A harsh cold or flu can be quite annoying and one of the best things that we often rely upon is a cup of teaming Urinal tea to get us through the day. This Romanian tea will get the fluids running through your body and getting you better in no time.
We understand the way this product works and so the name of it seems to be intentional, but it doesn’t mean it is a smart marketing strategy. Back to the drawing board.
Now we do not like to associate certain colors with either sex, but this packaging fail has us in absolute fits and giggles. This banner seems to be for a birthing party or a gender reveal party, however it looks to be sending mixed messages. The “it’s a boy” text in no way correlates with the pictured crowns, hearts and flowers as well as the variations of pink hues appearing on the banner.
Clearly this must be a case of a lack of concentration at work.
“O” What Fun
Well it looks like these little dinosaurs seem to be having more fun than they should be. Both the positioning of these toys and the expressions on their faces make for something a little questionable when it comes to children’s toys. We are not sure as to how these little plastic figurines could have landed in such a perfect position.
Or maybe it was done by a very, very frustrated employee. Keep clicking for more juicy pictures.
Creepy Shredded Meat
It’s so difficult to make a create a tasty child dish these days, what with the long meal prep to getting the meat just right, but on the other hand it does taste great with pasta or as an addition to nachos. Getting your child in a shredded meat option might be a simpler solution.
The language barrier is once again standing strong and alluding to the fact that people love to eat child meat, but this is actually food made for babies. Hilarious!
Anyone up for some monkey nuts? We just love this! Also, under the ingredients we are told that there may be traces of other nuts in there too. What kind of nuts are we talking here? Baboon nuts? Elephant or zebra nuts? We need some time to really reflect upon the nuts that might be found in this bag, because the contents of what is inside doesn’t seem all that appealing right now.
We think we might just pass on this bag of monkey nuts today.
Oh, You Silly Sausage
Poor old sausages usually have a bad reputation when it comes to what body parts they resemble in general, but these sausages seem to be completely on point. From the shape to the color, these sausages very much look like a part of the male genitalia. The one on the right even seems to have a bit of a bend to its formation.
The crease at the bottom is really what takes it home, but we cannot help but notice that the pictured sausages don’t really look like what they do in real life.
Well there is nothing more that we love than a nice bowl of rice with herpes. No, seriously, can you imagine walking up to this restaurant and placing your order? We are not even sure as to what herpes might represent because the picture only shows a bowl of plain rice. We wonder if they are serving some syphilis curry too?
If that was pretty impressive we think you should hang around for some more great pics like these.
Bag It Up
Now this is a promising bag of chips if we have ever seen one. And just in case you were wondering these are the real potato chips as opposed to all the fake chips out there. They seem to be advertising this megapussi found inside the bag in not only one language, but two.
These Finnish chips have a lot of people in a spin, particularly in English speaking countries, but the word “pussi” actually just translates to bag. This massive bag of chips is just full of surprises.
Chocolate Fudge for All
Who is down for some Welsh Lady Ass Fudge? Now this product has a pound symbol before the price, so we cannot blame the language barrier on this one. It would appear that a Welsh lady has been a busy bottom making some ass fudge for everyone. This has to be the result of a disgruntled worker taking out their frustration on their terrible boss.
We are grasping for straws, but we cannot seem to come up with a better excuse.
Double Shot Squirts
Don’t you love it when it is a scorching hot day and you feel as though you have been melting away when all of a sudden, a water fight breaks out? Well it’s all fun and games until someone gets hurt or offended. This product appears to have it all wrong and we think they should have stuck to the water gun form instead of this two finger “squirter”.
The name doesn’t do it any favors either and we are not sure which parent would purchase this toy for their child.
Hook A Bird
How is this for a loose bird? This is possibly one of the worst names that have been associated to a product that we have seen as yet. The craziest thing is that the provocative imagery on the packaging goes right along with the sexy turkey. Not sure how sexualizing a turkey is right, especially when tying it into food.
Shocked? You have not seen anything yet so stick around for more. We guarantee you won’t be disappointed.
Lend a Hand, Marie
Now we know that ladyfinger cookies are very popular all over the world, but it looks as though these cookies go by a different name in Sweden. Finger Marie’s might sell like hot cakes in their country of origin, but can you imagine the faces of tourists when they see them stocked on the shelves in the supermarkets?
We feel bad for all the Marie’s out there in the world and think it is time for McVitie’s should rethink their product name.
Time off for Tinkerbell
Tinkerbell is one of the most popular children’s characters out there, so it is really shocking as to how this Tinkerbell watch is packaged. Looking more like a dildo than a child’s present we cannot understand how this even passed Disney’s routine checks before it made it onto the shelves?
We know that Disney is known for hinting at subliminal sexual messages in their films, but this is more than a hint, this is downright suggestive.
Why not just keep the name of jelly as is? Seriously though everyone knows what jelly is, how it tastes and what it looks like. There is absolutely no need to add any other words in order to clarify as to what is hiding within the packaging. Its jelly. Full stop. Not this product though.
This is special jelly that looks and most probably tastes like ass. Way to go with the marketing strategy there. Sack the whole team and start from scratch, people!
Is it just us or is this the strangest looking, most yellow watermelon you have ever seen? How is this for a hilarious mistake? Think about the poor tourists visiting this country and walking around mistaking corn for watermelon at restaurants and such? It’s a small mistake in comparison to some of the others, but a funny one nonetheless.
Are you ready for what is coming up next though? You might want to bring out the tissues because you will be crying from laughter in a minute.
Puking All Night Long
Don’t worry your pretty little head about what you are eating, it’s only PUKE! This terrible name looks to represent something quite appetizing. What appears to be some sort of a flavored peanut mix has probably the worst name in the history of food items. Then again, we haven’t covered them all.
Also, the packaging seems to be doing everyone a favor by letting them know that eating these and drinking alcohol will only lead up to you puking all night. Interesting.
Now, we all appreciate people that take the time to look and smell their best, but this company has seriously overestimated the power of their product. When you purchase this pack of soapy goodness you can be sure that the 24-hour action from the night before will be instantly erased and your internal status will be that of a virgin.
It even promises skin whitening? That sounds incredibly racist and to be honest just REALLY bizarre. Fails all around for this soap.
Well, we cannot sue them for false advertising at least! This is really refreshing because usually, companies tend to attempt to pull the wool over their customer’s eyes when it comes to their less than perfect products. Not the case here, friends. If you want a nice tub of crap, this is the crap you want to have in your home.
Being that it is situated right next to the tub of herring we believe it might be carp, but we like think crap has a better ring to it.
Now don’t get us wrong, we love us some ear juice, but it seems to be getting a little personal when you call it the Jew’s ear juice. Also, we have a lot of questions as to how one extracts a Jew’s ear juice into this little can.
Although this seems to be a can of mountain dew we can just imagine the anger and protest coming from all corners of the globe if this ever saw the light of day in any English-speaking countries. Learn from World War II people, this is not OK!
The Straw That Broke the Camel’s…
Balls apparently! Well, friends, we have a number of untrue, fake facts to share with you today. Did you know that camel balls are filled with liquid? On a similar note, these balls are extra sour and gluten free for all you celiacs worried about that minor problem.
The Spanish owned brand which makes various bubble gum flavors thinks it is just fine to call them camel balls and attempt to sell them to children on an international level. Now that’s ballsy.
IChildren With Rice
There is nothing like a nice bowl of rice at the end of a long day with a side of some stir fried children and basil. If Hannibal Lecter had his own restaurant we are sure that this would be one of the most popular dishes to serve up.
All joking aside, it should be put out there that children should not be stir-fried with rice, but rather schooled and raised properly like human beings. Check out some crazier product fails by reading on!
Either this tomato has a heavy case of an identity crisis or this is someone’s idea of a terrible practical joke. Imagine trying to cook some tasty pasta from scratch and getting ready all of your ingredients for that fabulous sauce. Instead of diced potatoes you end up with a peach sauce instead.
Come to think about it that doesn’t sound too bad either, but of course we digress. As the can suggests, it really is great value when you get canned peaches for the price of diced tomatoes.
A Failed Finish
Now there is nothing that screams appetizing when the words “finishing”, “creamy”, “white” and “sauce” are put in the same sentence. This is one big branding fail for Master Foods, which is a fairly prominent company on a global level. How in the world did this get on the shelves?
Did anyone at any point of the discussion wonder as to how appropriate this language would be to describe tasty food? Clearly not. Think we might pass on tonight’s dinner, thanks.
Feisty, Frisky Toy
Well it seems the dog toys strike once more, very much on a roll today and as inappropriate as ever! So, we all love our pets and that is more than OK, in fact we should show more appreciation to our four legged friends more often, but this certainly goes a step in the wrong direction, if not a leap.
Imagine heading over to the park with your favorite pooch and playing fetch with this toy? People might just call the police. Can’t blame them.
Grace, You Perv!
Oh dear, Grace has gone and done it again. The top of the packaging would allude to the fact that Grace has been delivering quality since 1922, which is fair, but we suspect things have gone south in recent times, if you get what we mean.
We are not sure as to who really wants to have some cock flavored soup mix, but we have dinner plans elsewhere. Also, we think that Grace should keep her soup preferences to herself from now on.
Buy One Get One Free
Now, this is one of the best deals we have ever laid our eyes on. Who doesn’t want to purchase a bed and get a one-night stand for free? We know we do. We kid, we are married so that might cause a problem, but we are betting everything we have that these beds sold out in less than twenty-four hours from when they went on sale.
Now that is a clever marketing strategy if we ever saw one.
Chocolate Surprise Guest
Well there is nothing more that says Merry Christmas like a chocolate bunny. This hilarious rabbit tried its hand at camouflage but hit a wall when unwrapped anyway. We are guessing they don’t know that chocolate tastes amazing no matter what is pictured on the wrapping.
Think of all the confused little kids looking for Saint Nicholas and finding this little furry guy underneath. As far as product fails go we find this one to be quite sweet, really.
Furry Identity Crisis
This is a purrfect example of mistaken identity. Either this fine feline barks from excitement every time its owner comes home from work and the owner seems to think it’s a dog, or this is just all wrong. Apparently, this case of mistaken identity seems to be the reason that the photo frame is half price.
We sure hope that this kitten gets its life organized soon. Stick around for one more hilarious product fail that will not fail to crack you up.
Jam It Up Granny
We all love jam here and there, particularly the homemade kind because it sort of takes us on a trip down memory lane and that makes us warm and fuzzy all over. This jam is a little different some would say. We are not entirely sure what’s going on here, but we definitely have never had jam that tastes like grandma.
We don’t even want to. That is just some freaky shit right there. That, friends, is what we like to call a product packaging fail of epic proportions.
Climbing Up the Ranks
So, you might want to go out with your friends and hit the cliffs for some climbing this weekend and get some fresh air. We would not be surprised if you had bought this rope in order to do so due to the pictured man that is obviously using a rope to do the exact same thing. Only problem is that this rope might not serve that purpose.
We wonder how many people bought it without realizing it and hit the mountain?
Gumball eyes? We are pretty sure that is anything but gumball eyes. Not entirely definite as to what is going on with Tweety here, but something sure is up. Probably not exactly what the kids were hoping for when they begged their mom to buy them this ice cream and we have to admit even we cannot look at this image without getting a little scared ourselves.
Might be high time to rethink the product because as Sylvester would say, “well, birdth are off my litht; that one sort of upset my stomach”.
A Mix Up of Epic Proportions
Now we might not be experts when it comes to animated movies and what not, but pretty sure what it claims that you will be getting on the packaging and what is inside the package itself is not really one and the same. As far as we recall Spiderman never was part of the Simpsons family because that is probably something we would take note of.
It might be premium milk chocolate, but a Simpsons character it certainly is not. Doh!
At Least They Are Honest
Well, kind of. Although claiming to be completely organic and gluten free, this peppermint cream chocolate brownie has ideas of its own. Rebelling against the system is one thing but claiming to be something you’re not is just plain wrong. We are hoping this did not cause any harmful after effects health wise, but on a lighter note they did state the truth on the back.
If you are shocked with this packaging fail, there are so many good ones to come we cannot even begin to tell you.
Spreading the Easter Hate
So Easter is behind us once more, and some may be happy, whilst others not so much. We do not really see the need to spread the Easter hate, after all who doesn’t love a holiday centered around chocolate? Pretty sure this was an honest mistake, but it is hilarious all the same. We are now wondering as to which shady word a Christmas bunting would call for?
Also we want to know if all the packages behind this one say the same thing.
A Nice Refreshing Drink
Well, not really sure what to say about this. Also, particularly unsure as to what is more frightening, the fact that this beverage is called Pee Cola or that it is bottled by Pee Cola limited? We are also wondering how many people actually drink this and what is actually inside.
They have covered their tracks if there is actual urine in there (there can’t be, right?) by stating the facts on the bottle numerous times.
Just a WHAT Away?
We appreciate great customer service as much as the next person, but in all honesty, we had to do an actual double take when looking at this packaging fail. Walmart, you crack us up in all the right ways, but this was just the icing on the cake. Pretty sure to avoid any confusion they just have to change the font and all will be resolved.
Impressed with this fail? Don’t worry because there are more that will have you in fits and giggles.
Is It Opposite Day?
Not sure who is in charge of packaging or product design at Lays, but there is something a little bit off about this image. Maybe this person also implies the same thing in their personal lives if you know where we are going with this. Alternatively, they might mean that there is less air found in this packaging so you get more chips inside?
Whatever the case, we are just confused and not really buying what they’re trying to sell.
Well panda fever seems to be hitting the world at the moment and who can blame those that go googly eyed whenever they see this wonderful creature rolling around their enclosures. They are just so cute and cuddly people cannot get enough of them and neither can we.
We believe that the child who received this lollipop would have been in tears about five seconds after opening the packet. Sometimes you really do not get what you pay for.
Anyone for Some Pet Sweat
What in the world is going on here? Now we’re pretty sure pet owners all around the world absolutely adore their pets, but is this not taking it just one step too far? Maybe even leaps and bounds far from what would be deemed appropriate. Maybe this is water targeted at dog owners who often take them for long walks and don’t want to leave them parched?
In any case a better marketer is in need.
Well we don’t know about yourself, but there is nothing better than some urine relief when you have wax build-up in your ears. Although the packaging is not at fault for this fail it is still pretty funny. The person sticking on the price tags might need a talking to because we have a feeling they did this on person.
On the other hand, we cannot deny that we would not do the exact same thing. Shocked? There’s more where that came from.
There is trusted care and then there is a marketing campaign that gets behind the trusted care from Kleenex fronted by Spiderman himself. This is a packaging fail of epic proportions that we can get behind, pun definitely intended. Pretty sure the kids won’t notice what is going on here, but the parents will be having a laugh for days on end.
We just want to know how long it takes him to get that tight suit off in time to go to the bathroom?
Not a Job Well Done
There is no need to toot your own horn for a job done terribly. This is one of those times. They even had the audacity to add some smiley faces almost as though they knew what they were doing and loving it. Once again, we cannot deny that this packaging fail is gold and probably something we would be responsible for.
If it gets customers laughing it cannot be that bad, right? Hopefully nobody got fired.
Questionable at Best
We love ourselves some great pasta as much as the next person does, but is this really necessary? You have to give it to the Italians because they probably know what’s up, but still go with their gut because they just don’t care. In all seriousness this pasta is looking fabulous and we would be buying numerous packets for dinner parties with friends just for the laughs.
Did you love this fail? If so there’s more for you to get you laughing so keep reading.
Stay in School Kids
There are campaigns against drugs, alcohol and many other issues affecting today’s youth, but we are pretty sure this fail should not be shared with children, ever. Packaging is one thing but placing this ad on a school bus definitely did not get the desired result. Hopefully it did not alter the attendance of students that week.
Smoking might not be the future but staying in school definitely is. On a lighter note this guy looks like he really does not want to go to class.